Keynote Speakers

Prof A. Parasuraman

Prof A. Parasuraman

Professor of Marketing & Holder of the James W. McLamore Chair
School of Business Administration
University of Miami


A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) at the School of Business, University of Miami. He is an internationally known expert in service quality and services marketing. In 1988 Dr. Parasuraman was selected as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control. He has received many distinguished teaching and research awards, including multiple Best Professor Awards given by Executive and Regular MBA classes and the Provost’s Award for Scholarly Research at the University of Miami. In 1998 he received the American Marketing Association’s “Career Contributions to the Services Discipline Award” [an annual award bestowed upon one individual who has had a sustained and far-reaching impact on the field]. He received the Academy of Marketing Science’s “Outstanding Marketing Educator Award” in 2001 and was designated as a “Distinguished Fellow” of the Academy in 2004. He has also been named to the Chartered Institute of Marketing (U.K.)’s “Guru Gallery,” which profiles the 50 leading marketing thinkers worldwide. In 2005 he received a “Distinguished Alumnus Award” from IIT-Madras, his undergraduate alma mater. In 2008 the e-TQM College (now Hamdan Bin Mohammed e-University) in Dubai established “The Parasuraman Service Excellence Research Prize,” an annual award to foster more scholarly research throughout the Middle East region. In 2009 the Society for Marketing Advances honored him with the “Elsevier Distinguished Scholar” award. In 2011 Maastricht University in the Netherlands conferred upon him an Honorary Doctorate degree. He is the recipient of the 2012 Paul D. Converse Award for significant scholarly contributions to marketing and the 2013 Gil Churchill Award for Lifetime Contributions to Marketing Research. In 2016 he was inducted as a Fellow of the American Marketing Association. Dr. Parasuraman has published over 130 articles in scholarly journals and has served as editor of the Journal of the Academy of Marketing Science (1997-2000) and the Journal of Service Research (2005-2009). He also serves on the editorial review boards of ten journals. He has authored several books, consulted with many companies, and conducted dozens of executive seminars on service quality, customer satisfaction and the role of technology in service delivery in many countries.


Prof. Sergius Koku

Prof. Sergius Koku

Florida Atlantic University, Boca Raton, Florida, USA.


Prof. Sergius Koku is a tenured full professor at the Florida Atlantic University, Boca Raton, Florida, USA. He holds the JD from the University of Miami School of Law, PhD (Finance and Marketing) MBA (Finance) and MA (Applied Economics), all from Rutgers University, MBA (Marketing) from Oregon State University, and BA Finance (Summa Cum Laude) from University of the Virgin Islands. Prof. Koku is a well known interdisciplinary researcher.


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