Call for Papers


Marketing as a rapidly evolving subject is no more in an isolation in the modern business world. In this age of globalization and information technology, there is a dearth of understanding for a linkage between various new developments and future of marketing. Thus International Conference on Advanced Marketing ICAM 2017 will create a golden platform for marketing academics, public policy makers, and marketing practitioners interested in Marketing. This year’s conference theme “Marketing for Next Generation” will broadly cover all disciplines of marketing from fundamental research to its applications recognizing a wide area that call for greater research, debate, and action from both local to global levels.

The ICAM 2017 hence invites you to submit your research papers, present your work, and actively participate in the conference, which is an important forum for presenting cutting-edge research and intellectual exchange on marketing problems.


Conference Tracks

    Product & Brand Management: Concepts & Review of Practices

    Destination Branding & Hospitality Marketing

    Advertising ,Direct Marketing, & Sales Promotions

    Marketing Communication: Concepts & Review of Practices

    Services Marketing

    Retail Marketing & Merchandising

    Relationship Marketing & Customer Experience Management

    Digital Media Marketing ,Viral Marketing & Mobile Marketing

    Social Media Marketing for Brand awareness

    Trends in Consumer Behavior

    International Marketing & Branding

    Social Responsibility, Ethics, & Consumer Protection

    Green Marketing & Sustainable Marketing

    Entrepreneurship & Small Business Marketing

    Brand Innovations & Communications in Digital Era

    Brand Building & Communication

    Business Marketing & Corporate Branding

    Case studies in Branding & Marketing Strategies

    Innovation & New Product Development

    Logistics & Supply Chain Management

    Marketing Research & Research Methodologies

    Marketing Strategy

    Channels of Distribution and Channel Management

    Price Related Issues in Marketing

    Selling and Sales Management

    Sports, Media, Entertainment, & Events Marketing

    Marketing Pedagogy & Education

    Public Policy & Marketing for Non-Profits

    Political Marketing

    General Management

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