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TENTATIVE PROGRAM


CONFERENCE REPORT



Keynote Speakers

Prof_Parasuraman_icam-2016

Prof A. Parasuraman

A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing (endowed by the Burger King Corporation) at the School of Business, University of Miami. He is an internationally known expert in service quality and services marketing. In 1988 Dr. Parasuraman was selected as one of the "Ten Most Influential Figures in Quality" by the editorial board of The Quality Review, co-published by the American Quality Foundation and the American Society for Quality Control. He has subsequently received numerous other recognitions, the most recent of which is his induction in 2016 as a Fellow of the American Marketing Association.


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Prof. Sergius Koku


Prof. Sergius Koku is a tenured full professor at the Florida Atlantic University, Boca Raton, Florida, USA. He holds the JD from the University of Miami School of Law, PhD (Finance and Marketing) MBA (Finance) and MA (Applied Economics), all from Rutgers University, MBA (Marketing) from Oregon State University, and BA Finance (Summa Cum Laude) from University of the Virgin Islands. Prof. Sergius Koku is a well known interdisciplinary researcher.


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Conference Tracks

    Product & Brand Management: Concepts & Review of Practices

    Destination Branding & Hospitality Marketing

    Advertising ,Direct Marketing, & Sales Promotions

    Marketing Communication: Concepts & Review of Practices

    Services Marketing

    Retail Marketing & Merchandising

    Relationship Marketing & Customer Experience Management

    Digital Media Marketing ,Viral Marketing & Mobile Marketing

    Social Media Marketing for Brand awareness

    Trends in Consumer Behavior

    International Marketing & Branding

    Social Responsibility, Ethics, & Consumer Protection

    Green Marketing & Sustainable Marketing

    Entrepreneurship & Small Business Marketing

    Brand Innovations & Communications in Digital Era

    Brand Building & Communication

    Business Marketing & Corporate Branding

    Case studies in Branding & Marketing Strategies

    Innovation & New Product Development

    Logistics & Supply Chain Management

    Marketing Research & Research Methodologies

    Marketing Strategy

    Channels of Distribution and Channel Management

    Price Related Issues in Marketing

    Selling and Sales Management

    Sports, Media, Entertainment, & Events Marketing

    Marketing Pedagogy & Education

    Public Policy & Marketing for Non-Profits

    Political Marketing

    General Management

Why ICAM?

Get  Connected

Get Connected

ICAM 2017 brings together eminent scholars, mid & early career researchers, practitioners & members representing industry and communities to stimulate exchange of knowledge & practice in a friendly & supportive environment, thus ICAM 2017 provides the perfect networking opportunity to participants in an international arena.

Power of Position

Power of Position

If you aim to make an impact on your career or industry, you need to develop a reputation as an expert. Branding yourself as an expert is a good way to get the visibility within your peers and your career. ICAM 2017 will get face time with other industry experts. Thus take this opportunity to present your question or opinion during the panel discussions or within the industry forum. In the long run, when you are active in conferences, you will be approached to speak at the events and to write industry publications, where you will be able to position yourself as an “expert;” or a “valued resource” in your profession.

Know Inside Out!

Know Inside Out!

ICAM-2017 Conference will broadly cover all disciplines of marketing from fundamental research to marketing applications. The Conference shall facilitate in one of the prime functions of business, i.e. to gauge where the world of marketing is heading and what are the challenges in the process benefiting corporate and academic arena. Thus ICAM-2017 is another opportunity to move ahead in the next generation of marketing in terms of intellectual growth, identification of challenges and so forth.

Entertaining

Entertaining

Being in the conference should be rewarding and fun.  ICAM 2017 would add a layer of enjoyment to managing your career growth by mixing a social aspect into your learning and industry branding efforts. The industry forum and the networking dinner would be the ideal place to make an everlasting impression and broaden your network. The post conference tour at the end of the conference is a great way to maximize the investment in travel. Never underestimate the power of a little fun mixed with some interesting people.

 
Professionalism

Professionalism

We take organizing conferences way too serious. We consider; it is our utmost responsibility to add value to participants. For this, we are maintaining the 100% quality policy, and following the international conference standards to ensure the perfect professionalism.

 


Conference Partners

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